FOR IMMEDIATE RELEASE

Contact: Deborah Israel, APR

Phone: 215-628-3640

THE PINES AT ROBBINSVILLE'S EXPANDED ADVANTAGE CLUB PROVIDES HIGHEST VALUE TO FUTURE CONTINUING CARE RETIREMENT COMMUNITY (CCRC) RESIDENTS

The only CCRC in development in New Jersey targeting
moderate income residents

Robbinsville, NJ - July 13, 2011 --The number one issue facing many seniors today is not whether they want to live in a retirement community but rather can they afford to live in a retirement community? Many area seniors have already taken advantage of The Pines at Robbinsville's new, lucrative opportunity to join The Pines Advantage Club which provides the value and future security that seniors are looking for. The first 50 people who make a risk-free, fully refundable $1,000 Advantage Club deposit can earn up to $20,000 in added value for a limited time with:

· The best possible pricing - the lowest that will ever be available

· Monthly service fee FREE for three months

· Health care benefits - 10% off the lowest published per diem rates

· Receive 'preferred' 5% interest on full 10% priority deposit

· Priority to choose the home you want

· One FREE covered parking space

· A $25 VISA gift card as a thank you

The Pines' first Advantage Club member, Beverly Errikson of Hamilton, NJ, recently made a temporary move to their flagship community, The Pines at Whiting, as she waits for her spacious apartment at The Pines at Robbinsville to be completed. "From the moment I entered the community, I felt at home. It is such a warm and welcoming place to live. I know I will feel the same way when it is time to make the move to Robbinsville. This was truly the right decision for me."

Best Kept Secret

The Pines will offer some of the most competitively-priced independent senior living options with access to a continuum of on-site support services including assisted living, memory care, personal support services, and a nursing staff available 24 hours a day. Ideal for active adults, 62+, the first 148-unit phase of the community will be an integral part of a new Town Center, within walking distance to shops, restaurants and a beautiful park. To be located at the intersection of Route 130 and Gordon Road, The Pines is easily accessible to major roads, train stations, public recreation areas and the Robert Wood Johnson University Hospital.

Offering Options for Moderate Income Seniors

Patricia Wilkes of Hamilton, NJ, another Pines Advantage Club member, is anticipating the opening of the community with tremendous excitement. Currently living in a townhouse, Wilkes is looking forward to her move to The Pines while she is still healthy and vibrant. "I am getting older and thought it best to make the decision to move to a CCRC while I am able to do so. Living at The Pines will allow me to remain independent and active. I will still be living close to my friends and that is important to me. I enjoy meeting new people and participating in activities, and The Pines can offer me both."

Wesley Holman, also a Pines Advantage Club member, is looking forward to his move. A widower, who is currently living in a 55+ community in Columbus, NJ, is interested in downsizing and being involved in the activities The Pines has to offer. "I visited The Pines at Whiting and really liked what I saw, so I know this is the right opportunity for me. I am not one to sit in front of the television all day. I play cards and am in a bowling league, and I look forward to these activities at The Pines."

Join Us For Lunch or Pastries

Come learn about The Pines at Robbinsville and get all of the details on the extra savings that have been added to the Pines Advantage Club Package.

Pastries: Thursday, July 14 and Tuesday, July 19, 2 p.m.
Lunch: Wednesday, July 20, 11 a.m.

The three sessions, catered by Dolce & Clement Italian Market, will be held at The Lofts at Washington Town Center (near Delorenzo's Pizza), Community Club House, 2 North Commerce Square, Robbinsville, NJ. RSVP at 877-231-8281.

About The Pines at Robbinsville

For more information about this once-in-a-lifetime special Pines Advantage Club Package and how to become one of the first 50 people to make a deposit, call Shannon Grieb, marketing director at 877-251-5005, visit their Information Center, located in the Washington Town Center (near DeLorenzo's Pizza), and /or connect online at www.thepinesatrobbinsville.org. To learn more about The Pines' local faith-based sponsor, Keswick Pines and its flagship community, The Pines at Whiting, Whiting, NJ, visit them online at www.thepinesatwhiting.org.

The Pines at Robbinsville | 2350 Route 33 | Suite 102 | Robbinsville, NJ 08691